The three main areas in which GIM can help you integrate the World Wide Web into your current business operations are as follows:

• Pre-sales/orders processing/marketing campaign - GIM provides you with an application that gives the product information, processes orders and feeds this information into the next wave of marketing campaigns, which in turn will provide a cycle to help facilitate higher sales growth.
• Post sales/customer service - Ensuring customer satisfaction for your products and the process in which these products were purchased will result in a continuous return of customers and higher brand loyalty.
• Group ware - Customer relation management/knowledge management. With simple and universal Web access, scheduling a collaborative meeting or event is as easy as surfing the Web. Even non-technical users can follow-up on tasks, respond to a customer complaint or offer advice to a customer.

When managed correctly from the beginning, the e-transformation takes place within your organization. The Legacy system is supplemented with a new interface to the web, a new Web application utilizes legacy data and all the functionally that is available to your employee in the office is now available to them on the road and from home. That's how GIM integration connects the digital world with the real world and helps to transform your company into an e-business.